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Diet and nutrition

Tasty food—does it make us overeat?

Sources: 15 · Article: 22 694 characters

Prof. David Ludwig does not identify taste alone as the main cause of overeating.

  • He describes the view that sweet, fatty, and salty flavors can stimulate the reward system and lead to compulsive eating.
  • However, rats overate a sugary drink even when a bitter substance was added to it; the author links the response more to the food’s effects than to its taste.
  • Prof. David Ludwig adds that processed carbohydrates may affect the reward system through metabolism, and that no long-term human studies have been conducted to separate the effect of taste from other factors.

What the authors write

prof. David Ludwig

Some experts describe how the food industry combines sweet, fatty, and salty flavors to make processed food seem almost irresistible.

„Some notable public health experts and science writers have eloquently described how the food industry manipulates three basic flavors — sweet, fat, and salt — to make modern processed food virtually irresistible. These exceedingly tasty products, as the argument goes, overstimulate the pleasure circuits in the brain, leading to compulsive eating behaviors.”Some notable public health experts and science writers have eloquently described how the food industry manipulates three basic flavors — sweet, fat, and salt — to make modern processed food virtually irresistible. These exceedingly tasty products, as the argument goes, overstimulate the pleasure circuits in the brain, leading to compulsive eating behaviors.
prof. David Ludwig

According to the view being described, highly palatable products overstimulate the reward system and may lead to compulsive eating.

„These exceedingly tasty products, as the argument goes, overstimulate the pleasure circuits in the brain, leading to compulsive eating behaviors. Remember the Lays potato chip slogan, “Bet you can’t eat just one”? Processed foods are prime suspects in the obesity epidemic.”These exceedingly tasty products, as the argument goes, overstimulate the pleasure circuits in the brain, leading to compulsive eating behaviors. Remember the Lays potato chip slogan, “Bet you can’t eat just one”? Processed foods are prime suspects in the obesity epidemic.
prof. David Ludwig

Palatability is not an unchanging characteristic of food, and people learn to like different tastes.

„If so, why do countries celebrated for delicious cuisine like France, Italy, and Japan have notably lower obesity rates than the United States and many Although we tend not to realize it, tastiness (or palatability, to use the technical term) is not an inherent characteristic of food.”If so, why do countries celebrated for delicious cuisine like France, Italy, and Japan have notably lower obesity rates than the United States and many Although we tend not to realize it, tastiness (or palatability, to use the technical term) is not an inherent characteristic of food.
prof. David Ludwig

Rats ate too much of a sugary drink and gained weight even when the drink had an intensely bitter taste.

„Rats given free access to solutions of sugar or other carbohydrate in water predictably overeat and become overweight. However, they become equally overweight when the carbohydrate solution is spiked with an intensely bitter chemical, evidently overcoming their instinctive aversion to bitterness.”Rats given free access to solutions of sugar or other carbohydrate in water predictably overeat and become overweight. However, they become equally overweight when the carbohydrate solution is spiked with an intensely bitter chemical, evidently overcoming their instinctive aversion to bitterness.
prof. David Ludwig

The body’s responses to food affect how palatable we find it.

„The biological responses to food dominate (and largely determine) perceptions of palatability. Leaving cost aside for the moment, many people would enjoy the taste of dinner at a fine Italian restaurant at least as much as a meal at McDonald’s. Yet a Mediterranean eating pattern is consistently associated with lower body weight than a fast-food eating pattern.”The biological responses to food dominate (and largely determine) perceptions of palatability. Leaving cost aside for the moment, many people would enjoy the taste of dinner at a fine Italian restaurant at least as much as a meal at McDonald’s. Yet a Mediterranean eating pattern is consistently associated with lower body weight than a fast-food eating pattern.
prof. David Ludwig

A Mediterranean eating pattern is associated with lower body weight than a fast-food-based pattern.

„Yet a Mediterranean eating pattern is consistently associated with lower body weight than a fast-food eating pattern. It’s hard to believe that America leads the world in obesity because we have the world’s most delicious diet. The problem isn’t that we’re getting too much enjoyment from food, it’s that we’re getting too little!”Yet a Mediterranean eating pattern is consistently associated with lower body weight than a fast-food eating pattern. It’s hard to believe that America leads the world in obesity because we have the world’s most delicious diet. The problem isn’t that we’re getting too much enjoyment from food, it’s that we’re getting too little!
prof. David Ludwig

The author argues that the problem is not getting too much pleasure from food, but too little.

„The problem isn’t that we’re getting too much enjoyment from food, it’s that we’re getting too little! Modern industrial foods give us a few minutes of pleasure that soon gives way to hunger and cravings. The program in my forthcoming book, Always Hungry?, offers luscious, high fat meals that will provide pleasure as you eat them and satisfaction for hours afterwards.”The problem isn’t that we’re getting too much enjoyment from food, it’s that we’re getting too little! Modern industrial foods give us a few minutes of pleasure that soon gives way to hunger and cravings. The program in my forthcoming book, Always Hungry?, offers luscious, high fat meals that will provide pleasure as you eat them and satisfaction for hours afterwards.
prof. David Ludwig

The study cited by the author suggests that highly processed carbohydrates may affect the reward system through their effects on metabolism, rather than through sweetness itself.

„However, this study suggests that highly processed carbohydrates may hijack basic reward circuitry in the brain, not because they are inherently so tasty (both milk shakes had the same sweetness), but instead because of direct actions on metabolism. Hunger is hard enough to fight under any circumstances, but once the nucleus accumbens joins in, it’s all over.”However, this study suggests that highly processed carbohydrates may hijack basic reward circuitry in the brain, not because they are inherently so tasty (both milk shakes had the same sweetness), but instead because of direct actions on metabolism. Hunger is hard enough to fight under any circumstances, but once the nucleus accumbens joins in, it’s all over.
prof. David Ludwig

No long-term human studies have been conducted that would separate the effect of taste pleasure from other reasons for eating.

„Although long-term studies in humans to distinguish hedonic from homeostatic eating have not been done and would be methodologically daunting, the dominance of the latter is self-evident. A starving person will eat virtually anything edible, whereas someone who has overeaten will find even the most palatable foods less appealing.”Although long-term studies in humans to distinguish hedonic from homeostatic eating have not been done and would be methodologically daunting, the dominance of the latter is self-evident. A starving person will eat virtually anything edible, whereas someone who has overeaten will find even the most palatable foods less appealing.
prof. David Ludwig

Over the long term, the body’s responses to food affect behavior more strongly than taste alone.

„Animal studies demonstrate that the metabolic effects of food dominate eating behavior over the long term. Rodents appear to like the taste of sugar water and, with unlimited access, will overconsume it and become fat (not unlike humans). But if the sugar water is spiked with an intensively bitter chemical, the rodents overcome their instinctual dislike of that aversive taste and still become fat [Sclafani].”Animal studies demonstrate that the metabolic effects of food dominate eating behavior over the long term. Rodents appear to like the taste of sugar water and, with unlimited access, will overconsume it and become fat (not unlike humans). But if the sugar water is spiked with an intensively bitter chemical, the rodents overcome their instinctual dislike of that aversive taste and still become fat [Sclafani].

Research from PubMed · Europe PMC

We selected 10 studies with the best, positive results. This is a selection, not a full review of all research.

Total number of studies on this topic in PubMed: 96.

A review suggests that ultra-processed food may drive overeating because of its high energy density, palatability, and soft texture.

Aim of the study: This first paper in a three-part Lancet Series combines narrative and systematic reviews with original analyses and meta-analyses to assess three hypotheses concerning a dietary pattern based on ultra-processed foods.

Results: The second-that this pattern results in deterioration of diet quality, especially in relation to chronic disease prevention-is confirmed by national food intake surveys, large cohorts, and interventional studies showing gross nutrient imbalances; overeating driven by high energy density, hyper-palatability, soft texture, and disrupted food matrices; reduced intake of health-protective phytochemicals; and increased intake of toxic compounds, endocrine disruptors, and potentially harmful classes and mixtures of food additives. The third and final hypothesis-that this pattern increases the risk of multiple diet-related chronic diseases through various mechanisms-is substantiated by more than 100 prospective studies, meta-analyses, randomised controlled trials, and mechanistic studies, covering adverse outcomes across nearly all organ systems.

Money for the studyuniversity or foundation · Bloomberg Philanthropies
Do the authors have ties to companies?not stated
Did a manufacturer help with the study?unknown
Type of studycombined analysis of many studies (meta-analysis)

“Not stated” does not mean nobody paid — the database does not always record it.

A review suggests that ultra-processed food encourages overeating, partly because of its soft texture, high energy density, and combinations of ingredients that increase palatability.

Aim of the study: The global increase in obesity has occurred in parallel to a dietary shift from traditional staple foods to ultra-processed foods (UPF), spurring scientific interest in UPF as a driver of the obesity pandemic. Herein, we summarize the current evidence regarding the role of UPF in obesity, with a specific focus on potential biological mechanisms.

Results: The literature strongly supports and corroborates ecological, epidemiological and mechanistic lines of research indicating that dietary patterns high in UPF promote overeating and increase the risk of overweight and obesity. Experimental evidence demonstrates that the soft texture, high energy density and hyperpalatable nutrient combinations of UPF facilitate excessive energy intakes by affecting ingestive behaviours, satiety signalling and food reward systems. Although not fully elucidated, it is plausible that several other UPF attributes (such as emulsifiers, non-nutritive sweeteners, acellular nutrients, and contaminants from processing and packaging materials) contribute to their obesogenic effects through a myriad of physiological pathways, including altered absorption kinetics, glycaemic response and the gut microbiota composition and function.

Money for the studynot stated
Do the authors have ties to companies?not stated
Did a manufacturer help with the study?unknown
Type of studydiscussion of other studies

“Not stated” does not mean nobody paid — the database does not always record it.

In rats, intermittent access to a highly palatable diet increased the amount of food eaten on the days it was available.

Aim of the study: Background/Objective: Highly palatable foods are pleasurable and motivational stimuli that activate the brain's reward system and can induce overeating in the absence of physiological needs. This study investigated how different access patterns to a cafeteria diet influence food intake, body weight-related parameters, and metabolic and neurobehavioral outcomes.

Results: All cafeteria-fed rats displayed anxiety-like behavior, and all groups preferred sucrose except the continuous-access group. Molecular analyses revealed region-specific differences in gene expression related to neuroplasticity, stress response, and epigenetic regulation that varied with access pattern and predictability. Conclusions: Our results suggest that, beyond diet composition, the pattern and predictability of food access are key determinants of feeding behavior. Intermittent access increases the motivational value of the cafeteria diet, promoting overeating and driving reward- and stress-related neuroadaptations with potential metabolic and mental health implications.

Money for the studyuniversity or foundation · Universidad de Costa Rica
Do the authors have ties to companies?not stated
Did a manufacturer help with the study?unknown
Type of studyanimal study

“Not stated” does not mean nobody paid — the database does not always record it.

In mice, a highly processed diet increased calorie intake after just 10 days.

Aim of the study: The consumption of highly palatable ultra-processed foods (UPFs), enriched in sugar, saturated fat, and salt, increases the risk of morbidity and mortality by inducing obesity, type 2 diabetes (T2DM), cardiovascular disease, and cancer.

Results: The duration of UPF exposure significantly influenced glucose metabolism and insulin sensitivity. A 10-day UPF diet was associated with lower fasting blood glucose levels, without higher insulin levels, in both sexes. Females showed early impairment in glucose tolerance. Male mice on UPF30 exhibited elevated systemic IL-6 levels, as well as reduced intestinal expression of Occludin and E-cadherin genes. In females, UPF30 increased TNF-α expression in the gut and increased microbial diversity. Both sexes displayed dysbiosis, with females showing pronounced changes in the proportion between predominant phyla, and males showing more specific changes in bacterial genera. A diet high in UPFs promoted metabolic, inflammatory, and gut microbiota alterations, with effects varying according to exposure duration and biological context, and becoming more pronounced after 30 days.

Money for the studygovernment, public institutions · CNPq (Conselho Nacional de Desenvolvimento Científico e Tecnológico), FAPESP, Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)
Do the authors have ties to companies?no — the authors say so
Did a manufacturer help with the study?NO
Type of studyanimal study

“Not stated” does not mean nobody paid — the database does not always record it.

The study suggests that compounds found in processed food may increase food intake in roundworms.

Aim of the study: A molecular pathway involving compounds found in processed foods and biogenic amines increases food intake and aging in the roundworm C. elegans.

Results: A molecular pathway involving compounds found in processed foods and biogenic amines increases food intake and aging in the roundworm C. elegans.

Money for the studynot stated
Do the authors have ties to companies?no — the authors say so
Did a manufacturer help with the study?NO
Type of studyanimal study

“Not stated” does not mean nobody paid — the database does not always record it.

In three studies, food characteristics explained some of the differences in reported pleasure-driven overeating.

Aim of the study: The reward value people assign to foods is determined by their intrinsic (food-level) properties and moderated by individual factors such as traits, states and beliefs. There is a need for more systematic, structured analyses of the food-level characteristics that explain cognitions about food reward such as palatability and their risk for reward-driven overeating.

Results: Self-reported food-level attributes explained a further 6-33 % variance in liking and 17-38 % variance in hedonic overeating. UPFs explained 0-7 % additional variance and CFR did not add to the nutritional models. This research demonstrates how nutritional characteristics of foods contribute to self-reported liking and hedonic overeating. Considering people's beliefs about nutrient and sensory attributes can explain more than nutrients alone, and there are negligible additive contributions from CFR or UPFs on food reward.

Money for the studyuniversity or foundation · British Psychological Society, University of Leeds
Do the authors have ties to companies?not stated
Did a manufacturer help with the study?unknown
Type of studyother

“Not stated” does not mean nobody paid — the database does not always record it.

Among adults in Brazil, people reporting binge-eating episodes consumed more ultra-processed food than those without eating disorder symptoms.

Aim of the study: Ultra-processed foods (UPFs) have been increasingly implicated in poor physical and mental health outcomes, but their relationship with eating disorder (ED) symptoms remains underexplored. This study aimed to examine the association between UPF consumption and ED symptoms in a large sample of Brazilian adults.

Results: Signs and symptoms of EDs were identified in 39.2% of participants, mainly binge eating (65.7%) and bulimia (18.8%). The mean Nova score for UPF consumption was 3.15 (SD = 2.23). In the covariate-adjusted ANCOVA model, the main effect of ED category was statistically significant (p < 0.001; ω2p = 0.010). Nova scores for UPF consumption were significantly higher in participants with binge eating (M = 3.43, SD = 2.25) and other EDs (M = 3.85, SD = 2.58) compared with those without ED symptoms (M = 2.99, SD = 2.12; p < 0.05). No meaningful interactions with the model covariates were observed. These findings suggest that higher UPF consumption may be more strongly associated with EDs symptoms characterized by loss-of-control eating, underscoring the need for longitudinal research to clarify temporal relationships and mechanisms.

Money for the studyuniversity or foundation · Coordenacao de Aperfeicoamento de Pessoal de Nivel Superior
Do the authors have ties to companies?not stated
Did a manufacturer help with the study?unknown
Type of studyobservation of people
Participants1 760

“Not stated” does not mean nobody paid — the database does not always record it.

In a study of patients, all foods consumed during binge-eating episodes were ultra-processed.

Aim of the study: There is increasing evidence of the impact of ultra-processed foods on multiple metabolic and neurobiological pathways, including those involved in eating behaviors, both in animals and in humans. In this study we aimed to explore ultra-processed foods and their link with disordered eating in a clinical sample.

Results: A total of 70 female and 3 male patients were included in the study; 22 had AN, 25 BN, and 26 BED. Patients with AN reported consuming 55% NOVA-4 foods, as opposed to approximately 70% in BN and BED patients. Foods that were consumed in a binge pattern were 100% ultra-processed. Further research into the metabolic and neurobiological effects of ultra-processed food intake on disordered eating, particularly on binging, is needed.

Money for the studynot stated
Do the authors have ties to companies?not stated
Did a manufacturer help with the study?unknown
Type of studyobservation of people

“Not stated” does not mean nobody paid — the database does not always record it.

A review describes links between ultra-processed food addiction and overeating behaviors, but highlights the lack of targeted interventions.

Aim of the study: Detail recent advancements in the science on ultra-processed food (UPF) addiction, focusing on estimated prevalence rates and emerging health disparities; progress towards identifying biological underpinnings and behavioral mechanisms; and implications for weight management.

Results: Notable developments in the field have included: (1) estimating the global prevalence of UPF addiction at 14% of adults and 15% of youths; (2) revealing health disparities for persons of color and those with food insecurity; (3) observing altered functioning across the brain-gut-microbiome axis; (4) providing early evidence for UPF withdrawal; and (5) elucidating poorer weight management outcomes among persons with UPF addiction. The breadth of recent work on UPF addiction illustrates continued scientific and public interest in the construct and its implications for understanding and treating overeating behaviors and obesity. One pressing gap is the lack of targeted interventions for UPF addiction, which may result in more optimal clinical outcomes for this underserved population.

Money for the studygovernment, public institutions · NIDDK NIH HHS
Do the authors have ties to companies?no — the authors say so
Did a manufacturer help with the study?NO
Type of studydiscussion of other studies

“Not stated” does not mean nobody paid — the database does not always record it.

The review found that processed and ultra-processed foods may promote excessive energy intake through several interconnected mechanisms.

Aim of the study: The prevalence of childhood and adolescent obesity has risen dramatically over recent decades, particularly in rapidly developing countries undergoing significant dietary transition. Qatar now has one of the highest rates of childhood overweight and obesity globally, coinciding with increased availability and consumption of processed and ultra-processed foods (UPFs).

Results: Evidence consistently demonstrates that processed and ultra-processed foods promote excessive energy intake through five interconnected mechanisms: high energy density and increasing portion sizes; impaired appetite and satiety regulation; displacement of nutrient-dense whole foods; activation of reward pathways that encourage compulsive eating behaviours; and neurobiological and metabolic adaptations that may reinforce long-term overconsumption. Although much of the available evidence originates from Western populations, similar dietary transitions are occurring across Qatar and the wider Gulf region, suggesting these mechanisms are highly relevant to the local context. However, important limitations remain, including the relative scarcity of longitudinal and intervention studies conducted within Middle Eastern populations. Addressing childhood obesity in Qatar requires interventions that extend beyond calorie reduction to target the broader food environment and dietary quality.

Money for the studynot stated
Do the authors have ties to companies?no — the authors say so
Did a manufacturer help with the study?NO
Type of studydiscussion of other studies

“Not stated” does not mean nobody paid — the database does not always record it.

Perspectives and opinion materials

The content below presents the authors’ opinions, interpretations and hypotheses. It is not treated as equal to scientific studies and systematic reviews.

Orthomolecular Medicine News Service Opinion material
„It was the health-food "faddists" who were first to promote abstinence from tobacco, alcohol, junk food, and overeating. From long before Jackson to long after Macfadden, what the "faddists" then insisted on is now universally regarded as part and parcel of good health. WATER CURE Even Dr. Jackson's emphasis on the curative powers of water has considerable merit.”It was the health-food "faddists" who were first to promote abstinence from tobacco, alcohol, junk food, and overeating. From long before Jackson to long after Macfadden, what the "faddists" then insisted on is now universally regarded as part and parcel of good health. WATER CURE Even Dr. Jackson's emphasis on the curative powers of water has considerable merit.
Orthomolecular Medicine News Service Opinion material
„(2006) Feed Your Genes Right: Eat to Turn Off Disease-Causing Genes and Slow Down Aging. Wiley, ISBN-13: 978-0470228777 Reviewed by Andrew W. Wiley, ISBN-13: 978-0470411636 Challem J. (2010) The Inflammation Syndrome: Your Nutrition Plan for Great Health, Weight Loss, and Pain-Free Living. Wiley; 2nd ed. (2011) No More Fatigue: Why You're So Tired and What You Can Do About It. Wiley, ISBN-13: 978-0470525456 Reviewed by Andrew W. Saul in J Orthomolecular Med, 2011. Vol 26, No 4, p 190-191. Challem J. (2003) Users Guide to Nutritional Supplements. Basic Health Publications.”(2006) Feed Your Genes Right: Eat to Turn Off Disease-Causing Genes and Slow Down Aging. Wiley, ISBN-13: 978-0470228777 Reviewed by Andrew W. Wiley, ISBN-13: 978-0470411636 Challem J. (2010) The Inflammation Syndrome: Your Nutrition Plan for Great Health, Weight Loss, and Pain-Free Living. Wiley; 2nd ed. (2011) No More Fatigue: Why You're So Tired and What You Can Do About It. Wiley, ISBN-13: 978-0470525456 Reviewed by Andrew W. Saul in J Orthomolecular Med, 2011. Vol 26, No 4, p 190-191. Challem J. (2003) Users Guide to Nutritional Supplements. Basic Health Publications.

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