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Diet and nutrition

Sweets and the brain — why do we crave more after eating sugar?

Sources: 17 · Article: 21 462 characters

Prof. David Ludwig explains that hunger may return and a strong desire for more may arise after eating fast-digesting carbohydrates.

  • In a study, hunger after four hours was greater after the fast-acting carbohydrate, and blood sugar fell lower than after the slow-acting one.
  • Prof. David Ludwig links excess insulin to calories being stored in fat cells, which may cause the brain to trigger hunger and cravings.

What the authors write

prof. David Ludwig

After the fast-acting carbohydrate, blood sugar first rose and then, after four hours, fell lower than after the slow-acting one; participants reported greater hunger at that point.

„But by four hours after consuming the fast-acting shake, blood glucose fell to lower levels and reported hunger was greater, compared to the slow-acting shake. At that time, we conducted brain imaging scans, using a technique called functional magnetic resonance imaging (fMRI).”But by four hours after consuming the fast-acting shake, blood glucose fell to lower levels and reported hunger was greater, compared to the slow-acting shake. At that time, we conducted brain imaging scans, using a technique called functional magnetic resonance imaging (fMRI).
prof. David Ludwig

The fast-acting carbohydrate stimulated a brain region associated with reward, cravings, and addiction, which may make it harder to resist sugary and starchy foods.

„The nucleus accumbens is considered ground zero for reward, craving, and addiction — including alcohol, tobacco, and cocaine abuse. Activation of this brain region on a weight loss diet would erode willpower, making sugary and starchy foods (which raise blood sugar most rapidly) exceedingly hard to resist.”The nucleus accumbens is considered ground zero for reward, craving, and addiction — including alcohol, tobacco, and cocaine abuse. Activation of this brain region on a weight loss diet would erode willpower, making sugary and starchy foods (which raise blood sugar most rapidly) exceedingly hard to resist.
prof. David Ludwig

Highly processed carbohydrates may stimulate the brain’s reward system through their effects on metabolism, not just through their taste.

„However, this study suggests that highly processed carbohydrates may hijack basic reward circuitry in the brain, not because they are inherently so tasty (both milk shakes had the same sweetness), but instead because of direct actions on metabolism. Hunger is hard enough to fight under any circumstances, but once the nucleus accumbens joins in, it’s all over.”However, this study suggests that highly processed carbohydrates may hijack basic reward circuitry in the brain, not because they are inherently so tasty (both milk shakes had the same sweetness), but instead because of direct actions on metabolism. Hunger is hard enough to fight under any circumstances, but once the nucleus accumbens joins in, it’s all over.
prof. David Ludwig

According to Prof. David Ludwig, excess insulin after eating processed carbohydrates causes fat cells to take up and store too many calories; the brain then responds with hunger and cravings.

„When the blood stream runs low on calories, the brain triggers an alarm system, leading to hunger and cravings. We specifically crave highly processed carbohydrates — chips, cookies, crackers, candy, cake and the like — for one simple reason. They make us feel better in a few minutes.”When the blood stream runs low on calories, the brain triggers an alarm system, leading to hunger and cravings. We specifically crave highly processed carbohydrates — chips, cookies, crackers, candy, cake and the like — for one simple reason. They make us feel better in a few minutes.
Nathan S. Bryan

Sweets and foods containing fast-digesting carbohydrates may keep us coming back for another serving.

„It is feeding our addiction and just like any addict we keep coming back for more. That is what is responsible for the staggering statistics above. Even the government dietary recommendations, from the food pyramid to the latest “My plate” has it wrong.”It is feeding our addiction and just like any addict we keep coming back for more. That is what is responsible for the staggering statistics above. Even the government dietary recommendations, from the food pyramid to the latest “My plate” has it wrong.
Bracia Rodzeń

The Rodzeń brothers link lower carbohydrate intake with reduced feelings of hunger.

„The fewer carbohydrates you eat, the faster you will lose weight/recover and reduce feelings of hunger. After eating carbohydrates, insulin levels in the blood rise significantly. Insulin is a hormone that signals the body to store energy. The more carbohydrates in your diet, the faster and more you will gain weight, develop insulin resistance and other metabolic diseases.”Im mniej węglowodanów, tym szybciej schudniesz/wyzdrowiejesz i zmniejszysz uczucie głodu. Po spożyciu węglowodanów poziom insuliny we krwi znacznie wzrasta. Insulina to hormon, który daje sygnał do magazynowania. Im więcej węglowodanów w Twoich pokarmach, tym szybciej i bardziej przytyjesz, zachorujesz na insulinooporność i inne choroby metaboliczne.

Research from PubMed · Europe PMC

We selected 10 studies with the best, positive results. This is a selection, not a full review of all research.

Total number of studies on this topic in PubMed: 263.

A review indicates that sugar activates the brain’s reward systems, and that long-term consumption of large amounts may intensify cravings.

Aim of the study: Sugar addiction, characterized by excessive cravings for high-sugar foods, poses a significant health challenge in modern society. The parallels between sugar and drug addiction have attracted attention, prompting extensive research on the neurological mechanisms involved.

Results: High-sugar consumption activates the brain's reward circuits-a positive reinforcement mechanism-including the dopamine and endorphin systems, which are associated with satisfaction and pleasure. Chronic exposure to high-sugar foods may alter these systems, leading to heightened cravings and a dependence on sugar. Appetite is regulated by complex neural pathways, including those in the prefrontal cortex, amygdala, and hypothalamus. Therefore, dysfunction of these areas may lead to excessive sugar intake and impulsivity. Sugar addiction also negatively affects physical health, with high-sugar intake strongly associated with obesity, diabetes, cardiovascular diseases, and other health problems. Sugar addiction can lead to weight gain and metabolic disorders, which in turn increase the risk of developing these diseases. Pharmacological and psychological interventions are the primary treatment for sugar addiction.

About Sugar Addiction. · Brain Behav 2025
Money for the studynot stated · Scientific and Technological Research Foundation of Education Department of Jilin Province
Do the authors have ties to companies?not stated
Did a manufacturer help with the study?unknown
Type of studydiscussion of other studies

“Not stated” does not mean nobody paid — the database does not always record it.

The review describes how sweet taste can trigger a strong reward response and cravings, and how repeated exposure may make it harder to control eating sweet foods.

Aim of the study: To review research that tests the validity of the analogy between addictive drugs, like cocaine, and hyperpalatable foods, notably those high in added sugar (i.e., sucrose).

Results: Available evidence in humans shows that sugar and sweetness can induce reward and craving that are comparable in magnitude to those induced by addictive drugs. Although this evidence is limited by the inherent difficulty of comparing different types of rewards and psychological experiences in humans, it is nevertheless supported by recent experimental research on sugar and sweet reward in laboratory rats. Overall, this research has revealed that sugar and sweet reward can not only substitute to addictive drugs, like cocaine, but can even be more rewarding and attractive. At the neurobiological level, the neural substrates of sugar and sweet reward appear to be more robust than those of cocaine (i.e., more resistant to functional failures), possibly reflecting past selective evolutionary pressures for seeking and taking foods high in sugar and calories.

Money for the studynot stated
Do the authors have ties to companies?not stated
Did a manufacturer help with the study?unknown
Type of studydiscussion of other studies

“Not stated” does not mean nobody paid — the database does not always record it.

The review describes similarities in animals and humans between sugar consumption and behaviors and brain responses associated with addiction.

Aim of the study: In animal studies, sugar has been found to produce more symptoms than is required to be considered an addictive substance. Animal data has shown significant overlap between the consumption of added sugars and drug-like effects, including bingeing, craving, tolerance, withdrawal, cross-sensitisation, cross-tolerance, cross-dependence, reward and opioid effects.

Results: In animal studies, sugar has been found to produce more symptoms than is required to be considered an addictive substance. Animal data has shown significant overlap between the consumption of added sugars and drug-like effects, including bingeing, craving, tolerance, withdrawal, cross-sensitisation, cross-tolerance, cross-dependence, reward and opioid effects. Sugar addiction seems to be dependence to the natural endogenous opioids that get released upon sugar intake. In both animals and humans, the evidence in the literature shows substantial parallels and overlap between drugs of abuse and sugar, from the standpoint of brain neurochemistry as well as behaviour.

Money for the studynot stated
Do the authors have ties to companies?not stated
Did a manufacturer help with the study?unknown
Type of studydiscussion of other studies

“Not stated” does not mean nobody paid — the database does not always record it.

A review of studies in rats indicates that, under certain conditions, excessive intermittent sugar consumption may be associated with binge eating, cravings, and changes in dopamine and opioid systems.

Aim of the study: [Avena, N.M., Rada, P., Hoebel B.G., 2007. Evidence for sugar addiction: Behavioral and neurochemical effects of intermittent, excessive sugar intake.

Results: These behaviors are then related to neurochemical changes in the brain that also occur with addictive drugs. Neural adaptations include changes in dopamine and opioid receptor binding, enkephalin mRNA expression and dopamine and acetylcholine release in the nucleus accumbens. The evidence supports the hypothesis that under certain circumstances rats can become sugar dependent. This may translate to some human conditions as suggested by the literature on eating disorders and obesity.

Money for the studygovernment, public institutions · NIAAA NIH HHS, NIDA NIH HHS, NIMH NIH HHS
Do the authors have ties to companies?not stated
Did a manufacturer help with the study?unknown
Type of studydiscussion of other studies

“Not stated” does not mean nobody paid — the database does not always record it.

The review indicates that high-glycemic-index carbohydrates may trigger addiction-like cravings, partly through dopamine signaling in the reward system.

Aim of the study: Treatment success in obesity remains low, and recently food addiction has been delineated as an underlying etiologic factor with therapeutic relevance. Specifically, current treatment focuses on reduced food intake and increase of physical activity, whereas interventions for addiction encompass behavioral therapy, abstinence, and environmental interventions such as taxation, restrictions on advertising, and regulation of school menus.

Money for the studygovernment, public institutions · NIDDK NIH HHS
Do the authors have ties to companies?not stated
Did a manufacturer help with the study?unknown
Type of studydiscussion of other studies

“Not stated” does not mean nobody paid — the database does not always record it.

A study of adolescents found that feelings of loneliness were associated with a small increase in cravings for sugar-sweetened beverages.

Aim of the study: The consumption of sugar-sweetened beverages (SSBs) is associated with weight gain in both children and adults. In addition to environmental factors, such as food availability, psychological variables, including mood states, also impact intake. In the current study, we focus on momentary associations between feelings of loneliness and craving for SSBs among adolescents and explore the moderating role of family functioning.

Results: Results suggest that loneliness in adolescents was associated with a small increase in craving for SSBs. Importantly, the relationship held after controlling for negative emotions, suggesting the unique role of loneliness. However, positive family functioning did not mitigate the relations between loneliness and craving for SSBs. Loneliness uniquely contributes to cravings for SSBs. At the same time, family functioning did not buffer the influence of loneliness on cravings for SSBs among adolescents.

Money for the studygovernment, public institutions · NHLBI NIH HHS
Do the authors have ties to companies?not stated
Did a manufacturer help with the study?unknown
Type of studyobservation of people
Participants158

“Not stated” does not mean nobody paid — the database does not always record it.

In a small study of young women, cravings for sweet, salty, and fatty foods were greater before menstruation.

Aim of the study: The aim of the present study was to assess the anthropometric measures, food intake and food cravings during the menstrual cycle of undergraduate students of the faculty of nutrition.

Results: The desire for foods rich in sugar, salt, and fat, such as chocolate, pastries, snacks and desserts were higher (p < 0.05) during the premenstrual period, although it did not reflect neither a higher energy intake nor an alteration in the distribution of macronutrients. A higher intake of carbohydrates, proteins, fibers, and calcium was observed during the LP; however, without statistical difference between the groups. There were no differences either in the intake of any food group or in the anthropometric measurements (p > 0.05). Food cravings of nutrition students differed between the phases of the menstrual cycle; however, with no difference in food intake and in anthropometric measures.

Money for the studynot stated
Do the authors have ties to companies?not stated
Did a manufacturer help with the study?unknown
Type of studyobservation of people
Participants27

“Not stated” does not mean nobody paid — the database does not always record it.

In a study, the sweet taste of a mouth rinse was associated with increased food hunger, although drinking a sweet beverage reduced responses to food cues.

Aim of the study: Background/Objectives: Food cravings are common with high-palatability foods that are high in sugar and/or fat. Food cues can strongly induce food craving, and heightened food cue reactivity is associated with eating disorders and obesity.

Results: Mouth rinse induced a stable increase in food craving, which reached a maximum after food cues. Interstitial glucose levels over the after-trial periods (incremental area under the curve, iAUC) were significantly higher for the rinse trial day than for the ingestion trial day, which may suggest higher carbohydrate/sugar intake after the rinse trial, while craving levels were associated with iAUC in the rinse trial. Conclusions: Outcomes indicate that taste/flavour in connection with food cues may generate an error signal experienced as food craving, whereas receipt of sugars, with concomitant physiological responses, reduces the signal and diminishes food craving. These results highlight the importance of sensory-metabolic mismatch in the food craving experience.

Money for the studygovernment, public institutions · Embassy of Libya
Do the authors have ties to companies?no — the authors say so
Did a manufacturer help with the study?NO
Type of studystudy with random allocation to groups (RCT)
Participants47

“Not stated” does not mean nobody paid — the database does not always record it.

The review describes how the brain’s reward system may increase eating because of food’s pleasurable properties.

Aim of the study: As a disease of energy dysregulation, obesity involves metabolic, hormonal, and neural factors, the interconnection of which is referred to as the "gut-brain axis." This review aimed to provide an overview of the clinical evidence of physiological and objective or subjective changes in eating behavior with gut hormone analogs and NB-ER, as well as a mechanistic rationale for the combined use of these medications to target multiple pathways along the gut-brain axis, particularly for patients who have not achieved their health goals with a single medication.

Results: Peripheral hormones such as glucagon-like peptide-1 (GLP-1) are released in response to food consumption. Peripheral signals are integrated in the hypothalamus and hindbrain to promote energy homeostasis. These brain regions also interact with other systems such as the mesolimbic dopamine system, which promotes food intake for its rewarding properties. Thus, medical interventions for obesity, such as pharmacotherapy and bariatric surgery, aim to regulate various components of this gut hormone-hedonic brain axis. Gut hormone analog medications such as liraglutide, semaglutide, and tirzepatide target the GLP-1 receptor, with tirzepatide also targeting the glucose-dependent insulinotropic polypeptide receptor. These gut hormone analog medications primarily exert their effects on the hypothalamus and brainstem to reduce energy intake. Evidence on their effects on the reward system and reward-based eating is inconsistent.

Money for the studycompany or manufacturer · Currax Pharmaceuticals, LLC
Do the authors have ties to companies?yes — the authors reported it
Did a manufacturer help with the study?YES
Type of studydiscussion of other studies

“Not stated” does not mean nobody paid — the database does not always record it.

Among adolescents, greater hedonic hunger was associated with more frequent consumption of sweet foods and sugar-sweetened beverages.

Aim of the study: Using ecological momentary assessment (EMA), we tested whether momentary palatable food availability and appetitive drive predict adolescents' palatable food/drink intake and dysregulated eating and whether trait hedonic hunger moderates these momentary links. Adolescents aged 13-17 (N = 74) completed a 10-day smartphone EMA protocol with three to seven semi-randomly delivered surveys daily and event reports of eating episodes.

Results: Within-person increases in food availability prospectively predicted higher odds of sweet food intake at the subsequent eating episode, and between-person food availability was associated with higher odds of salty/fried foods intake. Appetitive drive was inversely associated with sweet food intake. Trait hedonic hunger strengthened the positive association between appetitive drive and subsequent salty/fried food intake and LOCE. Findings emphasize the need to consider both momentary contexts and trait-level factors when designing strategies to support healthy eating among adolescents.

Money for the studygovernment, public institutions · NIDDK NIH HHS, National Institute of Diabetes and Digestive and Kidney Diseases
Do the authors have ties to companies?no — the authors say so
Did a manufacturer help with the study?NO
Type of studyobservation of people
Participants74

“Not stated” does not mean nobody paid — the database does not always record it.

Perspectives and opinion materials

The content below presents the authors’ opinions, interpretations and hypotheses. It is not treated as equal to scientific studies and systematic reviews.

Orthomolecular Medicine News Service Opinion material
„My cravings for sugar/carbs went away. My appetite went way down the second week. My energy went way up and I have been feeling so much better. Also for the first time in my life I have had my period with no pain (I'm not sure if this had anything to do with it but I was surprised). I've also been sleeping better. I thought that I would never be able to get rid of my sugar cravings because it was so bad. I would want something sweet after all my meals, but it's totally gone. Love your video. I have lost 35 pounds doing the same things! I hope my videos are a third as entertaining as yours. Great video. I am a fan!!”my cravings for sugar/carbs went away. My appetite went way down the second week. My energy went way up and I have been feeling so much better. Also for the first time in my life I have had my period with no pain (I'm not sure if this had anything to do with it but I was surprised). I've also been sleeping better. I thought that I would never be able to get rid of my sugar cravings because it was so bad. I would want something sweet after all my meals, but it's totally gone. Love your video. I have lost 35 pounds doing the same things! I hope my videos are a third as entertaining as yours. Great video. I am a fan!!
Orthomolecular Medicine News Service Opinion material
„Key Nutrients That Support Recovery: Vitamin C: Essential for neurotransmitter synthesis, detoxification, and stress response Vitamin D: Regulates dopamine and serotonin, supports mood and reduces inflammation Niacin (B3): Replenishes NAD⁺, supports brain energy metabolism, calms anxiety, helps restore liver and brain function Magnesium & Zinc: Calm the nervous system, support GABA and serotonin, reduce cravings B-complex & Omega-3s: Critical for brain health and mood stability Core Biochemical Factors Often Overlooked in Addiction Treatment: Neurotransmitter Imbalances Dopamine, serotonin, and endorphin deficiencies Cofactors like Vitamin C,…”Key Nutrients That Support Recovery: Vitamin C: Essential for neurotransmitter synthesis, detoxification, and stress response Vitamin D: Regulates dopamine and serotonin, supports mood and reduces inflammation Niacin (B3): Replenishes NAD⁺, supports brain energy metabolism, calms anxiety, helps restore liver and brain function Magnesium & Zinc: Calm the nervous system, support GABA and serotonin, reduce cravings B-complex & Omega-3s: Critical for brain health and mood stability Core Biochemical Factors Often Overlooked in Addiction Treatment: Neurotransmitter Imbalances Dopamine, serotonin, and endorphin deficiencies Cofactors like Vitamin C,…
Orthomolecular Medicine News Service Opinion material
„Alcohol harms the kidneys and liver, thus supplementation is vital (concurrently reducing cravings for sugar and alcohol).”Alcohol harms the kidneys and liver, thus supplementation is vital (concurrently reducing cravings for sugar and alcohol).

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